Asmodeus

"The world adores me! The narcissistic fifth-born."

"'The Avatar of Lust who can charm people by just having them stare into his eyes. He holds several Asmo gatherings a month.'"

Asmodeus is the Avatar of Lust and the 5th oldest among the seven demon brothers. He is one of the main characters in Obey Me! One Master to Rule Them All that is involved in the intimacy system of the game; therefore, users can interact and raise their relationship with him.

Appearance
Asmodeus has long sweeping bangs of champagne-colored hair, and light red eyes with a yellow gradient. He is the shortest of the brothers, but often wears high-heels which makes him look taller. Like his brothers, he has nail polish in pink and in lime green that alternates at every nail.

Personality
Asmodeus is a natural flirt and considered to be very charming. He takes his pride in his looks and considers himself a "gift meant to be shared to the entire world". As such, he takes extra care of his appearance and strictly follows a beauty ritual.

Asmodeus is extremely shameless and does not care if he causes trouble for others, as seen during the time the group gets sucked into Helene's portrait. It is revealed that his affair with Helene had ruined her life and ended up with her getting cursed into a painting, but Asmodeus managed to walk up to her and talk as if they were long-lost buddies.

Despite his narcissism, Asmodeus is hinted to be insecure and seeking for love and attention. When Simeon was asked about what he thought of Asmodeus, he says that Asmodeus is still trying to fulfill the role of the angel he used to be; an angel that was adored and loved by many. Asmodeus laughs at Simeon's remark and brushes it off by saying that he is only jealous.

In the beginning, he treats MC indifferently but is curious about why his power wasn't working on them but quickly brushes it off. Later when MC summons him by using Solomon's power, he's greatly impressed that MC is able to draw out his demonic power more so than Solomon could. After that, he becomes smitten with MC and overly flirts with them, much to Mammon's annoyance. Later on, he admits to loving MC as much as himself.

While Asmodeus sees himself as the most beautiful of his brothers, he's shown to be attracted to Beelzebub's and Lucifer's sculpted bodies for he often tries every chance to strip them so he can see their physique. While he mainly gets along with his brothers, he does get annoyed with them, such as with Beelzebub when he ate a particular sweet he wanted to post on Devilgram, and often clashes with Mammon.

Main Story Normal
When first introduced, Asmodeus spoke with confidence that Lucifer, who dreaded the idea of introducing his brothers, should be honored to be able to introduce such a sweet, beautiful, charming little brother such as him. If MC questions about his avatar, Asmodeus tries to seduce them with his charm and became surprised that it didn't have any effect on them.

Before the fuss about Mammon having made into a pact with MC, he and Satan were playing cards stopped with Solomon winning. After a round, he asks Asmodeus and Satan on why they always put down Mammon and that shouldn’t they be a bit more respectful since he was their older brother. With that being said, Satan ignored what he was saying and gave the news he got from Lucifer that MC was able to make a pact with Mammon which later goes to Asmodeus asking why making a pact is such a big deal while putting example of his pact with Solomon.

When MC has a competition with Leviathan, Asmodeus becomes the host and provides MC with relatively easy questions and Leviathan extremely hard ones.

When the brothers entered to the demon lord castle for the school retreat, he's becomes roommates with MC and Simeon, which he feels that they are pleased to see different sides of him. Mammon demands to trade places with him (making false claims about his roommates Solomon and Satan), but Asmodeus saw that Mammon really wants to be MC's roommate and refuses out of spite.

Later on during the tour of the castle, he encounters Helene and flirts with her, despite the fact that she blames him for her imprisonment. As revenge, she sucks in Mammon, Leviathan, Beelzebub, and Solomon who pulls in Asmodeus for causing this, and he pulls in MC where they all transport into the castle's labyrinth. He's separate from everyone but Solomon summons him to his and MC's side, and he chastises him for not summoning him gently. The three reunite with Mammon, Leviathan, and Beelzebub as they're being chased by Henry 1.0. Solomon then enhances Asmodeus power and Asmodeus is able to charm the snake and safely leave the labyrinth.

The next day during the scavenger hunt, Asmodeus photobombs every shot and even charms a statue due to his narcissism, thus ruining the experience for everyone. When pointed out this behavior, he leaves in a huff as he didn't want to be lectured and MC follows after him. The conversation leads to MC wanting to make a pact with him so that Asmodeus could be controlled, but he laughs and says that he doesn't go around making pacts with any humans. He agrees to enter one if they can obtain a photo of Lucifer sleeping (something which MC, Mammon, Leviathan, and Satan tried before and failed), which will prove that they are worthy of his respect.

Asmodeus is later summoned by MC (who has temporarily borrowed Solomon's power) back into the labyrinth, much to his shock, and when they recite Solomon's incantation to enhance his powers to charm Henry 1.0 again, Asmodeus feels an overwhelming surge of power that he easily charms the snake. During Lucifer's lecture on MC, Mammon, Leviathan, and Beelzebub for trying to get a photo of him, Asmodeus announces that he's making a pact with MC; even though they didn't get the photo, he's impressed by their power. Later on back in the room, Asmodeus is being playfully flirty with MC until Mammon barges in and demands that he stay away from MC. Due to his antics, everyone gathers into the room and a pillow fight erupts.

[Please note that this section is incomplete and has little information for the time being]

Trivia

 * His symbolic animal is a scorpion, which symbolizes passion and dominance.
 * His battle dance stage has a rabbit, which is often symbolized as lust.
 * In the Christmas Event 2019, he gifted underwear to Luke.
 * Due to his actions in the past, a witch named Helene is banished into a portrait.
 * Asmodeus once sneaked in a witch into his room, but she was discovered by Lucifer despite transforming into a spider to hide.
 * He has forged a pact with Solomon.
 * This makes him the only brother to be in another pact besides with MC.
 * In Biblical mythology, Asmodeus and King Solomon are mentioned together.
 * Solomon stated that Asmodeus gifted him a huge oil painting of himself when they entered a pact.
 * His voice actor, Ayme Miura, sang the official opening song of Obey Me!, "Sinful Indulgence" and also the new song for season 3, "Celestial Ray".
 * Simeon mentioned that Asmodeus had once dyed his hair pink and it was so bad that it hurt Simeon's eyes
 * Diavolo has always wanted to come to his parties but he never invites him
 * If somebody looks into his eyes, Asmodeus can charm and manipulate them. It's stated that all demons have this ability, but Asmodeus' is much more powerful.
 * His name on Devilgram is "AsmoBaby".
 * In the TSL fandom, the Lord of Lechery is based on him.
 * He's the only brother with two different nail colors.
 * He originally had whitish color hair before the final draft.
 * He and Mammon are the only brothers who haven't transformed into their demonic form toward MC when angered; however, he did transform out of anger because of Mammon.
 * He is often seen with Satan, gossiping and otherwise.
 * His hand appears at Satan's demon card art, Caves Require Caution.
 * Along with Mammon, he sleeps in the nude and only wears cologne to bed.

From Devilgram stories

 * In Focus on Me it's said that Asmodeus always wears flower earrings.
 * In Be You, he says he's most afraid of himself.